Six Instagram Marketing Tips For Your Spring Cleaning Business
Instagram today is a proven contender in the social media industry. Although it is mainly known as a photo-sharing app, there are numerous opportunities available on the platform. It is more popular among people who make money through social media. Thus, if you are not using Instagram to promote your cleaning business, you are probably missing out on a lot of money.
Instagram is a platform that works really well for cleaning businesses. However, as your expertise is cleaning, you may not be aware of the right marketing techniques. To help you with that, we will share some of the best promotional tips for your spring cleaning business. Read on and get ready to maximize your presence and leverage Instagram to its fullest.
1. Create custom spring cleaning posts
When you’re all set up with an account, it is time for you to start posting on Instagram. As with any other platform, Instagram produces good results with diverse content. Similar posts may be boring to your followers and end up with very little reach. Thus, it is important to be distinctive with your Instagram posting.
Instagram is the most visual social media platform, which can be intimidating to a spring cleaning business. Here are some different types of content you can share on Instagram:
- Pictures of your team working
- Before and after pictures of a job
- Cleaning-related graphics with a tip in the caption
- Graphics exhibiting a customer testimonial
Thinking about how to create such posts with no designing skills? Don’t worry, we are here to help. Use spring cleaning flyer templates from PosterMyWall and get your Instagram posts ready in minutes.
2. Instagram Captions
Captions are a vital part of the Instagram experience. Utilize that space to make the post more personal. Add details about your company, employees, and the services you offer. Show that you are more than a business and you care about the people you serve.
Captions are also a great way to show off your expertise with helpful tips. You can tell people how to clean their homes, or how to hire a cleaning service. Just don’t be afraid to pass on your best advice.
3. Hashtags on Instagram
Hashtags are very important when you want to expand your reach. Basically, they are like SEO for Instagram. They allow your posts to show up in search results. When someone looks up a particular hashtag, Instagram displays the most recent post with that hashtag. Thus, you should make sure to use the right ones to reach your ideal clients.
You can use up to 30 hashtags in one post. However, nine hashtags are optimal for each post. Finding gainful hashtags takes trial and error. Some examples of popular cleaning business hashtags are:
#cleaninghouses
#cleaningtips
#housecleaning
4. Instagram Reels
If you are not new to Instagram, you should’ve noticed that reels are everywhere. Reels are one of the best ways to get visibility as they get preference in followers’ feeds. They tend to grab more attention than just a random post on Instagram.
The best way to use reels is by keeping them short and to the point. Add some music to grab people’s attention. You can show a part of your cleaning job. You can also teach your followers how to clean with the help of reels. Furthermore, reels are ideal to showcase the difference between a dirty place and a clean one. They also work well to share customer testimonials. However, when making a reel, ensure to stay in accordance with the latest reel trends.
There’s no need to worry even if you are not a techy person. Reels are pretty easy and simple to create. Just find a reel template on PosterMyWall and turn post ideas into Instagram reels in no time.
5. Use Instagram stories to boost engagement
One of the most effective features of Instagram is the ability to use Instagram stories. They are temporary and short videos or photos that appear on users’ feeds for 24 hours. They are great to share behind-the-scenes, special offers, or promotions with your followers.
Stories just appear for 24 hours, which makes them very engaging. People don’t want to miss out. This lets Instagram stories bring a lot more conversions than any other type of content.
6. Partner with Influencers to promote your cleaning business
Another way to promote your cleaning business on Instagram is by working with influencers. There are a lot of ways you can work with an influencer. However, before you ask them to partner with your business, try to spend time and interact with them. The best way to work with them is by asking them to post about your cleaning business on their Instagram profile. You can also offer them a free cleaning service in return for a promotional post about your spring cleaning business. An exclusive discount for their followers is one more way to attract people through influencers.
You’ve got this!
Instagram is a long game. It can take months of consistent posting and engagement to obtain traction. However, the marketing tips above will make your followers remember you whenever they need a cleaning service. It’s time to utilize Instagram, charm the world with your posts, and promote your spring cleaning service like never before.